B2B SaaS Specialist
& Content Marketer
Transforming complex technical products into compelling narratives that convert
Content Marketer at SimpledCard (4 days/week) + Freelance B2B SaaS consultant. I help developer tools and fintech companies turn technical complexity into clear value propositions that drive growth.
Professional Journey
A decade of driving growth through strategic marketing and compelling content
Content Marketer & Freelance Consultant
SimpledCard + Independent Clients
Leading content marketing for a fintech spend management platform while building my freelance practice. Combining in-house expertise with entrepreneurial growth.
- Drove 28% YoY organic traffic growth through strategic SEO implementation
- Launched HubSpot marketing automation, improving lead qualification by 40%
- Built verticalized LinkedIn Ads campaigns targeting healthcare, education, and government sectors
- Developed GTM strategies and sales enablement materials for new product features
Product Marketer
Axual (Apache Kafka Platform)
Repositioned a technical streaming data platform from developer-focused to software architect-focused, opening new enterprise opportunities.
- Rewrote entire brand messaging to target software architects vs developers
- Built ABM strategy targeting 20 enterprise accounts with tailored content
- Reduced cost per lead by 36% through multi-channel campaign optimization
- Co-led Webflow migration project, improving site performance and conversions
Growth Marketer
Trive Technology
First 'real' marketing role where I learned to execute campaigns at scale. Cut my teeth on paid advertising and marketing automation.
- Managed integrated campaigns across Google Ads, Meta, and LinkedIn
- Implemented ActiveCampaign automation workflows saving 15+ hours weekly
- Designed visual assets while maintaining strict performance tracking
- Learned the fundamentals of B2B demand generation
Marketing Intern
Oot Granola
First taste of marketing in a D2C environment. Discovered my passion for understanding customer journeys and optimizing conversions.
- Mapped and optimized the online customer journey
- Delivered UX improvements that increased conversion rate by 12%
- Learned the importance of data-driven decision making
- Realized B2B was where I wanted to focus my career
Sailing Instructor & Event Coordinator
Various Sailing Schools
Seven years teaching sailing taught me more about communication, leadership, and patience than any marketing course ever could.
- Trained 500+ students in technical sailing skills
- Coordinated events for up to 1500 participants
- Developed ability to explain complex concepts simply
- Built resilience and adaptability that serves me daily in startup environments
Skills & Expertise
A comprehensive skill set spanning marketing, content, and technical domains
Values & Philosophy
The principles that guide my approach to marketing and business growth
Data-Driven Decisions
Every strategy is backed by data and continuously optimized based on performance metrics.
Technical Excellence
Deep understanding of technical concepts enables authentic communication with developer audiences.
Results Focused
Success is measured by business impact, not vanity metrics. ROI drives every campaign.
Continuous Learning
Staying ahead of industry trends and constantly expanding skill sets to deliver cutting-edge solutions.
Collaborative Approach
Working closely with teams to ensure marketing aligns with product, sales, and business goals.
Creative Problem-Solving
Finding innovative solutions to complex marketing challenges through strategic thinking.
Beyond Work
Personal interests that fuel creativity and continuous learning
Technology Trends
Following the latest in AI, developer tools, and emerging technologies
Content Creation
Experimenting with new content formats and storytelling techniques
Public Speaking
Building expertise to share insights at conferences and webinars
Open Source
Contributing to documentation and marketing for open source projects
Sailing
Still hitting the water when I can - old habits die hard
Reading
Constantly learning from books on marketing, psychology, and business